Avvo badge
Martindale Nolo
Super Lawyers
New york city bar
New York County Lawyers Association

NFT Brand Protection 101

Ross Pitcoff Law

Did you know that there are several options for IP or brand protection when it comes to your NFTs? Some of the available methods include: trademark registration, copyright registration, blockchain certificates of authenticity, and smart contracts, which we have highlighted below:

Trademark registration: A trademark is a form of legal protection for brands and logos, which identifies a company’s goods or services. Trademark Registration is the process of registering your trademark with the appropriate government agency to receive legal protection. It’s mainly used to prevent companies from using your brand name or logo without your permission.

Copyright registration: Copyright registration is the process of registering your original works of authorship with the Copyright Office. This will give you exclusive rights to reproduce, distribute, perform, and display your original works of authorship. Copyright registration will also allow you to prevent others from using your work without your permission.

Blockchain certificates of authenticity: Blockchain certificates of authenticity are digital files that are stored on the blockchain, which contain information about the authenticity of a work of art or NFT. These certificates are designed to ensure that the artwork or NFT is authentic and provides proof of ownership.

Smart contracts: Smart contracts are computer programs that are stored on the blockchain and are designed to execute pre-determined instructions when certain conditions are met. This can be used to ensure that permissions are granted and payments are made when the conditions of the agreement are met. Smart contracts can also be used to automate the authentication and distribution of NFTs.

Not sure which method to lead with? The best method will depend on the specific needs of your project. If you are looking for legal protection for your brand, trademark registration might be the best choice. If you are looking for protection for your original works of authorship, then copyright registration might be the best option. If you are looking for authentication and proof of ownership, then blockchain certificates of authenticity may be the best option. And if you are looking for automated authentication and distribution of NFTs, then smart contracts may be the best choice.

Whatever your choice may be, Ross Pitcoff Law is here to help assist! To speak with a lawyer at Ross Pitcoff Law, email: ross@rosspitcofflaw.com, call: (646) 386-0990, or visit our website: www.rosspitcofflaw.com today. We would be happy to assist you.


I began my work with Ross Pitcoff over five (5) years ago that had to deal with a personal real estate matter. He now manages all of the current and future legal matters for my business. Mr. Pitcoff is absolutely...

Ms. Katherine K.

Ross Pitcoff is a phenomenal lawyer to work with! Mr. Pitcoff helped me not only with writing contracts for my business but also dealing with my clients as well. One (1) example of how he really knows how to support you...

Hadeel G.

Ross Pitcoff is a rockstar when it comes to securities and cryptocurrency matters! My matter has been a very complex and sensitive one. When it comes to my matter and when dealing with a foreign cryptocurrency case, he...

Doug R.

Ms. Jennifer Harrington has been an absolute pleasure to work with. Where to even begin? Ms. Harrington is considerate, thorough, and extremely knowledgeable. She took the time to understand my matter in full, while...

Mary S.

Jennifer Harrington is an extremely passionate lawyer and works hard for her clients! She has been going above and beyond to meet my needs, as well as her other client’s needs as well. I highly recommend contacting Ms...

J. D.

Schedule Your Strategy Session

Fill out the contact form or call us at (646) 386-0990 to schedule your free consultation.

Contact Us Today