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“Find Your Reason Why” Featuring Ross Pitcoff

Ross Pitcoff Law
Ross Pitcoff Law, ESQ.

There’s something not many people know about me that changed the entire course of my life, and it’s a big reason why I continue to pay it forward.

When I first started practicing law I was scared, confused, and had no idea what I was doing. Because of the recession which was underway since 2008, finding full-time work was extraordinarily challenging, so I hung up a shingle and started taking on clients any way I could. I could barely make rent, and found myself going further into credit card debt at the end of each month while overhead fees swallowed up my earnings.

It was in my first year of practice where I was handed a police brutality case. One where my client was in the wrong place at the wrong time and wound up being beaten, kicked and punched in the head by two police offers. I remember walking with him into my very first deposition, one where I was to question and depose the senior police officer involved in the alleged violation of my client’s rights. I was twenty-five (25), nervous, and could barely look the officer in the eye. The officer was cocky, and had a no-nonsense attitude. After I got over the initial nerves of introducing myself on the record while the court reporter typed every single word I said, I began to get into a flow of questions. Suddenly the perceived power dynamic I had subconsciously been clinging to was gone – I now was the one calling the shots and demanding that my questions be answered with clarity and truthfulness.

The deposition became about me, and my ability to corner the police officer in this game of questioning – until my questions walked the officer right into the heart of the alleged misconduct. It was right after I had the officer walk me through the painful events that led to the lawsuit that the parties decided to take a break. I walked outside with my client and noticed he was uneasy. I asked him what was wrong, and he said to me “Ross, I’m not feeling well.” It was then that he began to cry. He burst into tears and hugged me tightly, repeatedly asking me why this had happened to him and why these officers had treated him with such contempt. After some reassuring words I was able to calm him down, and he thanked me for being there with him to support his case. That moment, so early in my career, was the most poignant episode in my vocation to date. It taught me that the profession wasn’t about me – it was not about making my arguments, doing what I perceived to be a good job, or “getting the best” of another attorney.

That moment taught me that it’s genuinely about understanding and connecting with a client’s loss, frustration, fear, or concern, and converting that pain point into a roadmapped strategy that will ultimately achieve the client’s desired result. The right result is never the same and can be very different depending on the client. And what many lawyers fail to see is that the right result may be one that is contrary to what the attorney personally thinks is best. We resolved the police case on behalf of my client to his satisfaction. He would never be made fully whole, but a concession from the police department was enough for him to feel that they had acknowledged his existence and admitted their wrongdoing, even if they didn’t say as much in an apology note. The real satisfaction for me was not the settlement itself- it came from knowing that I was able to help someone by putting them in a better position than they had been in before working with me.

I had played a role in finding the antidote to an unresolved pain point. That’s the true mission of a good lawyer. That, to me, is the path to legal exceptionalism. It’s now ten years later and I help business’ and their owners navigate complex disputes, and resolve difficult matters via negotiations, court proceedings, and dispute resolution forums such as arbitration. I’m also General Counsel to many businesses and start-ups who utilize our firm to craft documents, structure deals, and serve as a guiding voice for how a business should be effectively run from a legal and regulatory point of view.

I continue to maintain the same passion and devotion to my clients as I did following that first deposition, and that part of my firm’s ethos will endure for as long as the proverbial shingle hangs over my door.

If you are in need of legal assistance and would like to speak with an Attorney at Ross Pitcoff Law, call: (646) 386-0990 or email: ross@rosspitcofflaw.com. We would be happy to assist you.


I began my work with Ross Pitcoff over five (5) years ago that had to deal with a personal real estate matter. He now manages all of the current and future legal matters for my business. Mr. Pitcoff is absolutely...

Ms. Katherine K.

Ross Pitcoff is a phenomenal lawyer to work with! Mr. Pitcoff helped me not only with writing contracts for my business but also dealing with my clients as well. One (1) example of how he really knows how to support you...

Hadeel G.

Ross Pitcoff is a rockstar when it comes to securities and cryptocurrency matters! My matter has been a very complex and sensitive one. When it comes to my matter and when dealing with a foreign cryptocurrency case, he...

Doug R.

Ms. Jennifer Harrington has been an absolute pleasure to work with. Where to even begin? Ms. Harrington is considerate, thorough, and extremely knowledgeable. She took the time to understand my matter in full, while...

Mary S.

Jennifer Harrington is an extremely passionate lawyer and works hard for her clients! She has been going above and beyond to meet my needs, as well as her other client’s needs as well. I highly recommend contacting Ms...

J. D.

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